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With Love, Cindy

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The Niche is out. How to develop your personal branding.

February 4, 2023

Welcome to personal branding 101.

Friends, we are holding a funeral for the niche. The niche is dead.

The truth is, you no longer have to hide behind one specific topic or niche down. Because guess what? You are the topic.

Let’s be honest, people connect with people. Which means that your followers connect with you, as a person. In fact, I guarantee that some of your favorite people on your socials are the people who you relate to the most. They’re the ones who are not afraid to show you who they are, outside of what they do. They give you in inside look into their life, and show you the behind the scenes, their failures, their triumphs, and the things that make their hearts beat wild. Most of the time, the people we follow, feel like friends.

Personal Branding 101

That’s the thing about personal branding. It’s about building an authentic sustainable brand, and that starts with community. Not only are we talking about a real audience that is going to connect with you, but also support you. Most importantly, get you. They’re coming to you because they see themselves in you, they can relate. (Listen to this weeks podcast on personal branding 101)

You might be wondering, well how do I discover my personal brand?

Well, I’m glad you asked. Grab a pen and paper, or better yet, whip this up in Canva. (If you like visual guides, you’ll like this post on visualizing your dream life.)

Step 1: You start by answering the following questions.

  • What are your interests?
  • Hobbies?
  • What do you do for work?
  • Where do you live?
  • What do you want to teach people?
  • What makes you happy?
  • Goals you are working on?
  • Things you’ve learned?

We are talking about EVERYTHING that makes you, well… YOU. Write it down, make it a fancy visual with your photo, and place it somewhere you can see everyday!

Personal Branding Visual

You might be thinking, well what about my business, the things I sell, or the services I offer? You should still be sharing those, in fact they should be a part of the answers to the questions above.

Personal branding, is mostly about who you are with a little bit of what you do. Connection is key, people are coming to you for you.

I made my personal brand 101 visual in Canva. Want to know how I made the photo cutout? Check out this reel or TikTok.

Content Pillars

Now what? You have the visual, or the post it note. What do you do next?

You use that as a guide to map out and plan your content. Those things should be what you are talking about, sharing, in order to grow an authentic and sustainable community.

If you’re like me, you probably want a little more organization in order to better plan content. In that case, you can introduce content pillars. These are the top three that I swear by.

  1. Educate
  2. Entertain
  3. Relate

You can take your list, and begin to add the different things about yourself underneath each of the pillars. Easy.

You can then use that as a guide on what to share/post. You can post content based on theme days.

For instance, Mondays can be educational (and you should have a lot of ideas to choose from). Tuesdays can be entertainment (again, you should have a list underneath). Maybe Wednesday could be relatable content (with whatever you put underneath that pillar) and then you can repeat with however many days you want to post. (Check out this podcast episode, on how to get sh*t done with theme days or time blocks.)

Final Thoughts

Show up.

Be cringey.

Post it.

Be consistent.

Metrics don’t really matter. Let me tell you why. You could have 10,000 followers, but if only 100 people show up for you everyday, and engage, then your metrics aren’t going to truly be accurate. Where as you could have 200 followers that show up in your stories, comments, share your reels, are on your newsletter list, and constantly support you.

Who do you think is going to be more successful in the long run? The one with the authentic community who shows up everyday.

Growth can be slow and steady, but knowing that your community is there for the right reasons makes a world of difference, and it’s more sustainable in the long run. Your personal brand can truly take you the distance.

My final piece of advice, be brave enough to try. Just try, you never know what amazing things can come out of this.

I am cheering for you every single day. Until next time…

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How to envision your dream life & declare it possible.
About Me

Welcome!

I'm Cindy, a certified dreamer turned doer. This blog is an open love letter to you, may it inspire you to live a creative life with intention, and may it encourage you to design the life you've always dreamed of.

Lets be friends!

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Canva hack for photo cutout outlines! Or a “stro Canva hack for photo cutout outlines! Or a “stroke-like” style if you will. ⁣
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Step 1: duplicate your image (in my case I deleted the background to just get myself in the frame) ⁣
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Step 2: on one of the images, click EFFECT, then DUOTONE. ⁣
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- change the highlight and shadow color to the same color (your chosen color for the outline)⁣
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Step 3: fix the position, so it’s behind your actual image, and make it a tad bit larger in order to show up around your image.⁣
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Ta-da! You did it! ⁣
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Your dreams and goals are valid. They’re importa Your dreams and goals are valid. They’re important to you. So don’t be afraid to chase after them. ⁣
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All that matters is that you believe in yourself, and that you’re willing to put in the work. ⁣
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No matter what anyone says or thinks, those dreams are yours to chase. ⁣
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May the wind take you where you want to go. ⁣
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I believe in you. ✨
The world is so lucky to have you. ⁣ ⁣ You, ju The world is so lucky to have you. ⁣
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You, just as you are. You make a difference in the lives of all those you meet. ⁣
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Never settle, chase your dreams, and be who you are and always wanted to be.
Sometimes you got take a much deserved break and c Sometimes you got take a much deserved break and celebrate the little things in between.
Failure doesn’t define you. It’s just a part o Failure doesn’t define you. It’s just a part of the process, but it can teach you so much:⁣
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1. You can always try again.⁣
2. Second chances exist.⁣
3. New opportunities will present themselves to you.⁣
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Don’t give up. The 2nd part of your story is still unfolding. ⁣
Your failures do not not define you.⁣ ⁣ Use th Your failures do not not define you.⁣
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Use the lessons learned as a stepping stone, and let your courage take flight. ⁣
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Be brave enough to try again.⁣
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Type podcast in the comments to access the latest episode: Failure is part of the process. 🎙️🎧
You are the author of your life.⁣ ⁣ You decide You are the author of your life.⁣
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You decide how it goes, what it will look and feel like. ⁣
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When life throws you challenges, you press on. ⁣
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When life kicks you down, you get back up.⁣
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When the journey leaves you bruised, you heal. ⁣
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When you feel exhausted, you learn to rest.⁣
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In between it all, you survive, you thrive, and you grow in resiliency. ⁣
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You are strong, worthy, and extraordinary in every way. ⁣
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You decide how your future unfolds. So set your intentions and repeat this mantra, “I am creating the life of my dreams.” ☁️⁣
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Take your challenges, lessons learned and wisdom gained, to serve their purpose and guide you forward. ⁣
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I can’t wait to see you write and watch your story unfold. ❤️
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Do life with those who lift you up, love you at yo Do life with those who lift you up, love you at your worst, and bring out the best in you. ⁣
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To my besties, you make life extra sweet, and make the hardest days feel like a breeze. I love you with my entire heart. I’m so blessed to get to do life with you.
Time is the one thing thing we spend that can neve Time is the one thing thing we spend that can never be replenished. So spend it wisely. Chase your dreams, love fearlessly, take chances, and bet on yourself. Make memories, surround yourself with people that lift you up, and remember how precious your time is.
Protect your energy and only surround yourself wit Protect your energy and only surround yourself with people who support you and lift you up. ⁣
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Your energy is sacred. Block who and what needs to be blocked. Your time is precious.⁣
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Time is the only thing we spend that can never be replenished. Remember that. ✨
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Growth can only occur outside of our comfort zone. Growth can only occur outside of our comfort zone. It might make us uncomfortable, unsure, or even occasionally anxious.⁣
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But growth requires us to stretch our abilities, push forward out of our comfortable little compartments, and seek out new skills and new achievements. ⁣
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Everything you’ve ever wanted is one step outside of your comfort zone. So go ahead, ditch your comfort zone.
Whatever life has in store for you, you got this. Whatever life has in store for you, you got this. You can handle it no matter what. I believe in you. ❤️
As the year gets ready to come to an end, there ar As the year gets ready to come to an end, there are so many emotions that arise. ⁣
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Whatever this season brings emotionally, I hope you know and remember, that you are loved. ❤️❤️❤️
Wishing I was back in NYC. #travelvlog #nyc Wishing I was back in NYC. #travelvlog #nyc
STOP ✋ 🛑 BEING AFRAID!⁣ ⁣ This is your on STOP ✋ 🛑 BEING AFRAID!⁣
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This is your one precious life, you have permission to chase your dreams and create the life you envision for yourself. ⁣
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The first step? Believing that you can. ⁣
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I believe in you.⁣
The journey of life is an adventure. Dig deep with The journey of life is an adventure. Dig deep within yourself and the find the courage to blaze your own trail. ⁣
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Even in the face of challenges, the story isn’t over. There is a path forward you just have to trust in yourself to find it or create it on your own. ⁣
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As a little girl, the life I now lead was one I never dreamed of. I didn’t know that I could forge my own path forward, and make my wildest dreams come true. ⁣
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And now, I’m amazed everyday, of all that I’ve worked so hard for, and all the love I’m surrounded with. What a blessing it is to live. My story is still unfolding…⁣
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I have faith and immense hope that your story will unfold the way you set forth. ⁣
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May you blaze your trail forward and live the life you’ve always dreamed of.
You are and always will be enough. JUST AS YOU ARE You are and always will be enough. JUST AS YOU ARE.
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