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With Love, Cindy

Small Biz

The Niche is out. How to develop your personal branding.

February 4, 2023

Welcome to personal branding 101.

Friends, we are holding a funeral for the niche. The niche is dead.

The truth is, you no longer have to hide behind one specific topic or niche down. Because guess what? You are the topic.

Let’s be honest, people connect with people. Which means that your followers connect with you, as a person. In fact, I guarantee that some of your favorite people on your socials are the people who you relate to the most. They’re the ones who are not afraid to show you who they are, outside of what they do. They give you in inside look into their life, and show you the behind the scenes, their failures, their triumphs, and the things that make their hearts beat wild. Most of the time, the people we follow, feel like friends.

Personal Branding 101

That’s the thing about personal branding. It’s about building an authentic sustainable brand, and that starts with community. Not only are we talking about a real audience that is going to connect with you, but also support you. Most importantly, get you. They’re coming to you because they see themselves in you, they can relate. (Listen to this weeks podcast on personal branding 101)

You might be wondering, well how do I discover my personal brand?

Well, I’m glad you asked. Grab a pen and paper, or better yet, whip this up in Canva. (If you like visual guides, you’ll like this post on visualizing your dream life.)

Step 1: You start by answering the following questions.

  • What are your interests?
  • Hobbies?
  • What do you do for work?
  • Where do you live?
  • What do you want to teach people?
  • What makes you happy?
  • Goals you are working on?
  • Things you’ve learned?

We are talking about EVERYTHING that makes you, well… YOU. Write it down, make it a fancy visual with your photo, and place it somewhere you can see everyday!

Personal Branding Visual

You might be thinking, well what about my business, the things I sell, or the services I offer? You should still be sharing those, in fact they should be a part of the answers to the questions above.

Personal branding, is mostly about who you are with a little bit of what you do. Connection is key, people are coming to you for you.

I made my personal brand 101 visual in Canva. Want to know how I made the photo cutout? Check out this reel or TikTok.

Content Pillars

Now what? You have the visual, or the post it note. What do you do next?

You use that as a guide to map out and plan your content. Those things should be what you are talking about, sharing, in order to grow an authentic and sustainable community.

If you’re like me, you probably want a little more organization in order to better plan content. In that case, you can introduce content pillars. These are the top three that I swear by.

  1. Educate
  2. Entertain
  3. Relate

You can take your list, and begin to add the different things about yourself underneath each of the pillars. Easy.

You can then use that as a guide on what to share/post. You can post content based on theme days.

For instance, Mondays can be educational (and you should have a lot of ideas to choose from). Tuesdays can be entertainment (again, you should have a list underneath). Maybe Wednesday could be relatable content (with whatever you put underneath that pillar) and then you can repeat with however many days you want to post. (Check out this podcast episode, on how to get sh*t done with theme days or time blocks.)

Final Thoughts

Show up.

Be cringey.

Post it.

Be consistent.

Metrics don’t really matter. Let me tell you why. You could have 10,000 followers, but if only 100 people show up for you everyday, and engage, then your metrics aren’t going to truly be accurate. Where as you could have 200 followers that show up in your stories, comments, share your reels, are on your newsletter list, and constantly support you.

Who do you think is going to be more successful in the long run? The one with the authentic community who shows up everyday.

Growth can be slow and steady, but knowing that your community is there for the right reasons makes a world of difference, and it’s more sustainable in the long run. Your personal brand can truly take you the distance.

My final piece of advice, be brave enough to try. Just try, you never know what amazing things can come out of this.

I am cheering for you every single day. Until next time…

Previous:
How to envision your dream life & declare it possible.
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Unleashing Your Creative Potential: Easy Ways to Carve Out Space for Inspiration
About Me

Welcome!

I'm Cindy, a certified dreamer turned doer. This blog is an open love letter to you, may it inspire you to live a creative life with intention, and may it encourage you to design the life you've always dreamed of.

Lets be friends!

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itscindymoore

☀️Guiding creative dreamers into doers.
🎙Host @braveenoughtotrypodcast
👇🏼Join the FREE Power Hour Club

Cindy | Creative Coach + Artist + Podcaster
I’ve always been open to the idea that anything I’ve always been open to the idea that anything is possible.⁣
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But yet sometimes, I exclude myself from that idea. I second guess myself, or I make up a million excuses why not me. ⁣
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But when I take the time to lean into my curiosity, I find that life is such a gift and that I’m surrounded by so many blessings and opportunities. ⁣
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I would not be here, in this incredible chapter of my life, had I not stayed curious as to what life could look like if I just tried.⁣
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Curiosity led me here:⁣
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✨ WE’RE moving to our dream location!⁣
✨ I get to do what lights me up.⁣
✨ I’ve met the most amazing people.⁣
✨ I’ve discovered what I want out of life.⁣
✨ and so much more…⁣
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What would happen if you leaned into curiosity? What would that look like for you?⁣
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Join us in the power hour club, and get free access to our STAY CURIOUS workshop happening next month! It’s gonna be a good one!⁣
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And oh yeah… we switched over to FB. I heard ya’ll. It’s easier access and I’m excited to connect!⁣
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Comment or DM “workshop” or “club” and we’ll send you the deets!
Post an intro they say… why? Because they’re a Post an intro they say… why? Because they’re a great way to:⁣
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✨ build togetherness with your people⁣
✨ reconnect after a break⁣
✨ show the face of your brand⁣
✨ remind folks how to work with you⁣
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So if I may…⁣
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I’M CINDY. (HE’S ANDREW)⁣
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I’m a dreamer turned doer, podcast host, artist, creative coach, mom and soon to be your #1 fan. ⁣
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Wait, I'm not done yet! I’m also a national award winning educator, a DIY obsessed, self-care enthusiast, a won't-stop achiever, a rescue pit parent, with insatiable wanderlust, and the official homeschool teacher for my family of 4 (dog included.)⁣
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See that? I’m not just ONE thing, and I can bet that neither are you!⁣
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After a fulfilling teaching career, founding a non-profit, building a new home only to sell it for a 500 square foot tiny home (you read that correctly) and many other dreams later, we are dismantling it all for what will be our next greatest adventure:⁣
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Moving 3000 miles to chase our wildest dreams while we continue to build our dream life + brand. ⁣
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So I welcome you to our lil corner of the internet where…⁣
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We believe you’re worthy of chasing your wildest dreams. ⁣
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Where we share how to build a life first creative brand that will make you + your people fall in love, and take action so you can live out your dream life.⁣
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And where we insist on following your heart and knowing that the right way, is your way.⁣
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If you want to work alongside us, we keep it simple:⁣
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🖥️ 60-min Creative Strategy Sessions ⁣
🍾 The “Build-it” Week⁣
🌺 Lets Flourish course (waitlist)⁣
💌 The Brave Enough to Try Newsletter⁣
🎧 The Brave Enough to Try Podcast ⁣
✌🏽 The Brave Enough to Try Power Hour Club⁣
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OTHER FUN FACTS:⁣
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🌶️ I’m a bilingual spicy Latina. (Sometimes)⁣
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🍼🏡💍We’ve been happily married for 12 years. (the baby came first, then the house, then the marriage)⁣
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🔨 We’re planning on building our new home ourselves (crazy, right? It’s gonna be fun!)⁣
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WOW, THANKS FOR BEING HERE. ITS NICE TO “VIRTUALLY” MEET YOU.⁣
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Maybe you could LMK a fun fact about you in the comments, or something?!
Your why, is the reason you do what you do. ⁣
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For me it’s always been about time. To enjoy the time we have and to make memories with the ones I love. Especially my girl.⁣
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I want to show her the world. 🌎  I want her to experience life and the incredible things the world has to offer. That’s my why. ⁣
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The sky is the limit, there are a million reasons why we do what we do. ⁣
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Whatever your reason is, hold on to it. It’s the part that keeps you going when times get tough, and it’s the part we relish in, when things go so right. ⁣
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Rooting for you always. ⁣
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Drop your why in the comments. I’m cheering you on. 🤛🏽 ⁣
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#creativesofig #creativemindset #creativesontherise #creativespirit #shepreneur #smallbizz #smallcreativebusiness #entreprenuerlife #smallbusinessbigdreams #beaboss #dreambiggerdreams #makemoves #gogetters #bigmoves #futuremillionaire #startabusiness #workforyourself #gogetit #dreamchaser #ownyourownbusiness #ceomindset
Cue the violins 🎻. Let’s admit it, hitting bu Cue the violins 🎻. Let’s admit it, hitting burnout sucks.⁣
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As creatives, artists, entrepreneurs we definitely have our fair share of burnout stories and experiences. ⁣
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What if instead of repeating the cycle, we learned to navigate it. We can learn to release the pressure, filter out the noise and tap into what we really want. ⁣
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Tune into this weeks episode to learn how with the amazing @michelleschultzart . Link in bio or dm “podcast”. ⁣
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As always, thank you for tuning in. You are the best. ❤️
Start your own creative business today with this u Start your own creative business today with this ultimate 5 step checklist.⁣
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*𝘺𝘦𝘴 𝘪𝘵’𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰𝘥𝘢𝘺⁣
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Your dreams deserves to be lived. You got the skills, and your dream clients are waiting for you. ⁣
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Don’t be afraid to start today!⁣
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DM me if you wanna book your free creative coaching discovery call to see how I can help you move the needle forward! ⁣
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